Re-Imagining the Camera

The iPhone has been a weapon of mass destruction.  It’s predecessor, the iPod, revitalized the music industry, and now the iPhone is rolling over wireless.  Walled Gardens have been opened, Nokia and RIM have been humbled, and markets not in the direct line of sight are stumbling – none more than digital cameras.  The vast majority of digital photos put up on the web are from the iPhone, not the little point & shoots.  The iPhone 4S has raised the bar to the point it is making little sense to have a P&S around when you have the iPhone.  Maybe the photo giants like Canon, Nikon and Sony can retreat into super-zoom travel cameras and DSLRs, but they are then retreating into smaller markets. Is there an alternative?

Artefact Group has re-imagined the camera with the WVIL concept.  It has spurred a flurry of comment across the blogosphere.  This picture captures the essentials, which I can simplify into:

  • an Android base with WiFi (or 3G) to open the camera to apps and connectivity
  • a new lens system that uses folded lenses to extend focal length with mirrors to be much more compact
  • an ecosystem that is formed around a new camera platform
Interesting is that a trend in digital cameras is approaching this idea: the mirrorless design that drops the SLR mirror and uses an electronic viewfinder, often called EVIL cameras. Mirrorless makes the lens closer to the body, making it thinner and the lens smaller.  Sony is the farthest along, and their recent NEX-5N is a huge leap, with am APS-C sensor like a DSLR, a  touchscreen body and a new line of small lenses. Rumor is they are working on even more compact lenses, perhaps using a folded mirror inside.
But – like other Japanese consumer electronics, it remains a closed system, and the concept of an open platform with a broad ecosystem continues to escape them.  I still await the right deal coming in …

2 Comments

  1. ‘walled gardens have been opened’ huh? apple/itunes is THE walled garden par excellence producing super-profits

  2. Alysia Opel · · Reply

    DSLR Camera. An important tip to consider with photography is that photography is one case where you might be at the mercy of the tools you use. This is important to consider because there is only so much you can do with a non dSLR camera due to processor and lens limitations. Invest in a DSLR camera. The single best thing you can do to improve your photography is to purchase a good camera. A digital single-lens reflex (DSLR) camera allows you to use lenses specific to the type of photography you are pursuing, and offer the ability to control every setting.-

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