I am very excited for the team at Crowd Factory having just been acquired by rapidly growing Marketo. It was reported here on TechCrunch: http://techcrunch.com/2012/04/18/marketo-buys-social-marketing-app-developer-crowd-factory/
I was one of the original investors in CrowdFactory back in 2006. It was formed by good friend Alex Mouldovan who was an early Tribe employee. (We actually met back in 1997 while at InterTrust.) Alex’s first model was around white label social networking – he was way ahead of the curve. The economics didn’t work so he moved into the realm of social influence. Marketo has validated his pivot today. Congrats to Alex and his team.
Per what I wrote about Condaptive’s sale to Millennial Media a few days ago (http://bullpencap.com/2012/03/29/big-day-for-millennial-media-and-the-condaptive-guys/), the Crowd Factory team stands to make nice upside if Marketo gets public at a nice multiple.
This is Bullpen’s 5th exit in the past 10 months
- Condaptive to Millennial Media (Bullpen Fund Zero)
- Assistly to SalesForce (Bullpen Fund I)
- Zynga going public (Bullpen Fund Zero)
- Flashsoft to SanDisk (Bullpen Fund I)
- CrowdFactory to Marketo (Bullpen Fund Zero)
I don’t see any sign of this ride ending soon. We are in the middle of quite a run for technology.