Just a few weeks back Ari, Todd, and the team at Solve Media rolled out a new product for the video space they called “pre-roll” insurance. Instead of having to sit through a pre-roll, simply type the brand message into the “type-in” window from Solve. The details of that product can be found here.
Results have been fantastic and the user-experience is excellent. Two exciting things have happened since.
(1) The captcha engine behind pre-roll insurance started powering the comments section on Ad Age – can you get better exposure than that? So every time you make a comment, you see a Solve Media Type In.
(2) Solve Media today re-launched its previously acquired property called Brand Tags. Brands Tags is all about brand sentiment – for example, what you do you think of when you see Purina, as below
The combination of brand sentiment and Type-Ins is perfect. Not only can you identify yourself as a human, brands can get real time data about the perceptions of the brands. This is David Carlick’s (one of the founder’s of Double Click), true dream of “every click is a survey”.
Solve Media continues to be one of the most innovative companies in the ad space. I encourage you to check out this great article in Ad Age about the re-launch of Brand Tags.