This is no surprise, we saw it two year ago: Hollywood is putting down the 3D glasses. Sure, there will be a few more attempts, but the next step in movies may be what is being attempted with The Hobbit: hyper-realism using 48 fames per second, twice the normal rate.  This can be simulated on many recent home theater projectors, and it takes the “movie” look and transforms it into the fluidity of video.  Traditionalists are put off by this, but the effect is striking.  Since practically everyone will see that movie, let me recommend you try it in the 48 fps mode and see how you like it. For the coming future of over-the-top video, 48 fps and future 4K HDTVs will push video to a whole new level of realism without the gimmickry of 3D. For video startups, it is possible a 48 fps OTT network can break through and drive a major new player by providing a superior product to “mere” HDTV.