ipsy is an online beauty community that home delivers a box of five beauty samples for a monthly subscription fee.
ipsy is the world’s largest and most passionate beauty community. The community is centered around a beauty sampling service called the Glam Bag and premier content produced by ipsy and its partner creators. Since being founded in 2011 by top YouTube creator Michelle Phan, the company has grown dramatically. On the sampling front, ipsy ships to over 1.5 million subscribers every month; on the owned content side, ipsy reaches over 20 million people every month through stylist videos and social posts.