The Drum | With the upcoming Dmexco and Ad WeekNew York trade shows on the horizon, the words 'Artificial Intelligence', or 'AI', are likely to be ringing in the ears of attendees. The Drum probes experts on how to tell who actually knows what they're talking about, and who is just using another buzzword.
TechCrunch | We get a lot of weed-related pitches at TechCrunch, but most of them don’t come with the pedigree of Herb‘s investors. Herb is announcing today that it has raised $4.1 million in seed funding led by Lerer Hippeau Ventures, with participation from Slow Ventures, Buddy Media co-founder Michael Lazerow, Bullpen Capital, Shiva Rajarama, Liquid 2 Ventures (the firm led by football legend Joe Montana), Shopify CEO Tobi Lutke, Shopify COO Harley Finkelstein and Adam Zeplain.
TechCrunch | HomeLight was founded in 2012 to connect home owners looking to sell with real estate agents in their area who are likely to close quickly and get the best price for their homes. With its business quickly growing, the company has raised $40 million in new funding led by Menlo Ventures.
Mobile Marketer | The Major League Baseball Players Association, the collective bargaining representative for players in the league, granted a license to sweepstakes app Lucktastic to create free scratch cards that feature star baseball players. MLBPA Fun Packs will be released each week for the remainder of the 2017 season, according to a release made available to Mobile Marketer.
CNBC | Snap's stock whipsawed this month, with Wall Street analysts torn on whether the shares are worth more or less than the $17 IPO price it received in March. And it's about to face its biggest challenge in a while, as its lockup period ends.
DIGIDAY | Most publishers that share a story about George Clooney on Facebook would know to target the segment of its audience that’s interested in George Clooney. Fewer would consider targeting the post at people who are interested in Conway Twitty or Cristiano Ronaldo, though. The Los Angeles-based startup Ranker does, and that’s been a major reason for its climb on Facebook.