Richard is the co-founder of Electronic Arts ($9B market cap); Melmon Tawa & Partners (a high tech advertising agency acquired by Livingston and Co. in 1989); and Objective Software (acquired by Asymetrix in 1993). He co-founded NetService Ventures Group in 2002, sourcing and managing its seed stage investments in twelve companies, including Broadware (sold to Cisco), BigFix (sold to IBM), TubeMogul, Aggregate Knowledge, and Tanium. Richard is a data driven consumer marketing guy, having honed his skills in launching the first digital watch at Intel, helping launch Apple, and putting in place the dominating sales and distribution strategy for EA. The lessons learned there have long guided his investment decision theses, and this continues in this hyper-data driven era.
Richard co-founded Bullpen in 2010, and has led several of its key investments, including Coverhound and Appboy. Other key Bullpen investments include Namely, Grassroots Unlimited, and Twenty20. Richard received a B.A. in Physics from UC Berkeley in 1969 and an M.B.A. from Stanford University in 1973.