Ranker

How Ranker Uses Visitors’ Votes to Find Readers on Facebook

How Ranker Uses Visitors’ Votes to Find Readers on Facebook

DIGIDAY | Most publishers that share a story about George Clooney on Facebook would know to target the segment of its audience that’s interested in George Clooney. Fewer would consider targeting the post at people who are interested in Conway Twitty or Cristiano Ronaldo, though. The Los Angeles-based startup Ranker does, and that’s been a major reason for its climb on Facebook.